Setting your online store on Amazon and creating your website to sell your products are two different levels. One provides you with a hot meal served on the table while the other shows your directions to the kitchen. It is the primary reason most sellers prefer Amazon over a conformist business website. But at the end of the day, it’s all about personal choices, business preferences, and different scenarios. After all, no one can halt those inevitable shortcomings if you take the wrong turn; decide contrarywise.
However, sometimes things can differ; Amazon tells you one thing, but you cannot follow orders. Why? Because your hard-earned money is on the line, not Bezos’s. It’s not that Amazon doesn’t take better care of your cash, but it’s those harsh policies Amazon wants you to follow. So, some people follow their wishes and purchase websites from professionals. But without question, the Amazon Store Setup process is easy as a piece of cake. It is pretty straightforward; with a few steps you need to do and follow instructions. It doesn’t require you to waste your days and nights to find the best Amazon shop – everybody knows it’s one and universal.
Let’s not forget that Amazon is the King of all eCommerce setups online. No one can ever come near Amazon for the next hundred years. But of course, someone loves to open a brand store on Amazon, while some folks opt for a more independent approach. Below are some of the significant differences between an Amazon brand store and your regular online shop:
More features vs. Fewer features
Amazon mocks and knocks down other eCommerce platforms (eBay, AliExpress, etc.). Of course, it also shows dust to websites trying to act as Amazon doppelgangers. Features on Amazon are like a rainy day, while a regular eCommerce store means nighttime water trickle sounds.
Amazon offers shoppers collection items, product images, product video demonstrations, store schedules, store links, etc. Wait, it doesn’t end just here but goes on and on. After all, we cannot dive into the ocean of endless possibilities and features. But as far as regular online websites are concerned, you are bound to a few parts and perks. Though there are hundreds and thousands of features to use, your business nature and site type don’t allow you to do so.
Global target audience reach vs. Local people reach
Since Amazon is a global eCommerce sensation, an American multinational, it sees no nations and borders. Thus, you can access Amazon from almost every part and corner of the world. On top of that, you can also easily connect with your customers despite your distance from home or workspace. Sadly, a regular eCommerce store (website) doesn’t support this service.
Most websites allow you to actively connect with only locals or your former clients. But do not expect to reach global customers in a matter of days. Only an award-winning advertising campaign can save you now. Nevertheless, you can also create your store on AliExpress, eBay, Walmart, or other popular eCommerce platforms, keeping low expectations. They cannot beat Amazon to catch up with international buyers interested in buying from you.
No upfront costs vs. Excessive expenditure
Your pockets and bank accounts are in safe hands. Amazon doesn’t ask you to spend profusely to make your way to the top of the mountain safely. It helps you save your cash by simply signing in and showing proof that you’re a genuine seller. Yes, you heard it right. Amazon only wants to know if you own a business or are a salesperson trying to sell products online. Thus, you don’t need to throw currency notes like a deck of cards at professionals. You don’t need to buy a website, pay domain hosting fees, or recklessly put high stakes for marketing.
Storage, packaging, and delivery vs. Self-service
Thanks to the Fulfillment by Amazon (FBA) program that covers the expensive logistics for you expediently. Amazon picks your product, stores them in their warehouse, and transports them to the intended customers. It does everything for you in exchange for a small fee to keep things flowing smoothly.
Amazon Fulfillment centers are everywhere around the world. Sadly, you have to take care of logistics if you’re running a private eCommerce website. It will help if you have close and strong relations with a few shipment officers working at the containers’ anchorage. But your association with them will only work if you can take your goods (products) to-and-fro from the ports. You have to go out yourself or send your workers to buy, store, and transport them.
Built-in marketing vs. Expensive marketing campaigns
Amazon helps you broadcast your business to the world in exchange for nothing but your loyalty to them. The passionately you keep up with your Amazon store with products, services, customer care, updates, and regular revamp, sleep tight. Amazon will take care of the marketing process for you. They will convey your brand to both local and international customers. However, do not forget to add product keywords and do a little competitor analysis beforehand.
On the contrary, having an eCommerce website means profligate cash slips through your hand. You have to spend money on your email marketing campaigns, social media postings, website SEO, SMM, CTAs, PPC campaigns, etc.
Having an Amazon store for selling products is far better than wasting your strength and efforts on regular eCommerce websites. Bezos’s life work (Amazon) provides all the business perks and incentives your mind can come across. Besides the above captions in support of Amazon, there’s more. Amazon has yearly shopping events, while you can only offer unvarying “reasonable” shopping incentives.
Amazon also provides extra security to its customers (sellers and buyers), but websites cannot safeguard your business. Besides, cyberspace is full of fraudulent online companies, fake websites, and scammers. Amazon is an all-out readymade space to start your business almost instantly. Unlike eCommerce websites that struggle to balance the scale, it promises more “generous” returns for your investments. But at the end of the day, it’s your decision. Please choose between the two wisely, and make it prevail for a lifetime. Good luck!