Instagram can work better for some businesses than others. It has more than 800 million monthly users and is continuing to grow. And, because it’s part of Facebook, you know there is huge pressure for it to succeed. But does Instagram work for your business?
Instagram is a highly visual social marketing platform. If you’re a service provider, you can post a range of pictures to help convey your brand and value proposition. However, when you can really show off if you have physical products and a sound Instagram marketing strategy will definitely help to boost sales and profits.
Marketing On Instagram
Just like any other social network, good results come from increasing your following on a constant basis. The more people who network with your posts and brand, the larger your potential audience for each post.
Instagram and Instagram ads provide you with the opportunity to connect with the people in your niche in a fun, visual way. It’s easy to use if you have a smartphone. Take a photo, upload it, and your followers will see it and be able to interact with it.
Provide a Call to Action
The main mistake made by marketers is in posting things online without a call to action. Set an objective for each post and use the objective to establish your call to action, for example, “register now” or “buy now.”
Use The Analytics
Instagram analytics allows your business to see how well your various campaigns are working. You have to convert to a business account to access the tools. The tools will then help you have an understanding of how your followers are engaging with your content, so you can get even better results.
Not everybody uses Instagram, so capitalize on each post with a cross-post on Facebook, Twitter, Tumblr, Pinterest, etc. Don’t forget to also invite people to follow you on Instagram.
Choose two-time spots, day and evening, and see when most of your engagement occurs. Then add posts steadily, or reduce your posting if you are getting a smaller amount of engagement.
Instagram stories allow businesses to interact with their customers and prospects by making a series of images in order to tell a story. Each story you create should enhance your brand and make your value proposition clear.
The important thing to remember about Instagram stories is they’re not everlasting. The images and videos remain on your feed for only 24 hours, then disappear. Instagram stories can be used for increased brand awareness, get more subscribers and generate sales. Post your stories at a time you know is popular with your users, in order to make the most of the 24-hour cycle.