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In addition to patient-centric design, ADA compliance, and mobile-friendly design are important considerations when it comes to creating a website for the health industry. Clear call-to-action buttons and ADA compliance are also key considerations. Listed below are five guidelines for successful healthcare website design. Read this article for more tips. Now, go make your site patient-centric! It’s time to build your new website! And don’t forget to follow the other rules.
Patient-centric design
Designing a patient-centric healthcare website like brightersmile involves a holistic approach. From creating an emotional response in a visitor to providing accurate, actionable information, the patient-centric approach helps ensure a positive user experience. A patient-centric website should be mobile-friendly, feature relevant and trustworthy content, and define the user and patient-centric experience. These factors are critical to a successful website. Below are some key components of a patient-centric website.
Content and user flow must align with the patient’s journey. The design should include a clear path to content for visitors to take. User-friendly features will increase the amount of time a visitor spends on the site and improve conversion rates. The navigation options should be easy to access and flow with the patient journey map. Menus must be clear, directional, and simple to understand. If the user doesn’t understand the content on a page, they won’t continue.
ADA compliance
Achieving ADA compliance is critical in the health-care industry. The Americans with Disabilities Act of 1990, passed in 1990, protects the rights of people with disabilities by mandating websites be accessible to them. These laws apply to employment, telecommunications, and healthcare websites. Healthcare organizations must meet their federal and state ADA compliance requirements to avoid penalties. There are several ways to ensure your website meets these standards.
One of the easiest ways to ensure ADA compliance is to follow WCAG guidelines. The WCAG, or Web Content Accessibility Guidelines, are a set of standards that make websites accessible to people with disabilities. By following these guidelines, your website will be fully accessible to all users. Not only will this increase your website’s accessibility for your target audience, but it will help your website be future-proofed as well.
Mobile-friendly design
One of the most important aspects of mobile-friendly healthcare website design is its ability to adapt to the size of the screen. Since smartphones have smaller screens than desktops, the font should be 14 pixels or larger. The content of your website should also be easy to read on a mobile device. Prospective patients shouldn’t have to scroll down two levels of the website to find what they’re looking for. A well-designed mobile site can help you differentiate yourself from the competition.
It is important to remember that over 80 percent of internet users use smartphones to access the web. Nearly half of those searches are local. If your site is not mobile-friendly, a prospective patient could find your competitors at the top of the search results. That would cause them to visit your website and then leave for a doctor whose website is mobile-friendly. Mobile-friendly website design can avoid these problems. It is also necessary to consider what information your prospective patients will need the most.
Clear calls-to-action buttons
Having clear calls-to-action buttons on your healthcare website design is essential for the success of your business. Online booking is a popular tool that will increase engagement and reduce the time patients spend waiting in a waiting room or on the phone. In a digital environment, these buttons are increasingly expected, as patients prefer to book an appointment online and save time. In addition to booking online, you can add contact buttons on your website that allow patients to make a request on the spot.
Call-to-action buttons can be placed on pages of any type, from sales pages to newsletters to articles and blog posts. In fact, call-to-action buttons are found on many types of websites, from email newsletters to online ads. Placed strategically, these buttons can draw the attention of potential clients and guide them through the sales funnel. Keep in mind that while professionally-crafted content may encourage a high level of engagement, people tend to scan content instead of clicking through to the call-to-action button.
