Luxury Packaging Box Colors: A Wheel of Your Branding

In the retail and e-commerce sector, packaging plays an integral role in grabbing customers’ attention. A retailer can impress a buyer and encourage brand loyalty through fascinating packaging. 

Many brands invest time and money in designing and refining their luxury packaging box to delight their consumers. However, one main factor that shouldn’t be overlooked is the role that colors play in human psychology. 

Colors and evocative! They have the power to trigger the feelings and thoughts of buyers. Different colors are associated with different products or services. For instance, red will forever be linked with food and beverage products. You can take the example of Coca-Cola

Packaging colors act as your branding tool to set apart your products in the market. But what does each color mean? And how to choose the right colors for your packaging to advertise your products. Continue reading!

What Do Different Colors Indicate About Your Brand?

Varying colors, when used on custom luxury packaging, are associated with the following emotions, messaging, and brand values:

  • Red: Provocative energy, boldness, excitement, passion, and powerful 
  • Yellow: Associated with cheerfulness, optimism, warmth, happiness, and confidence
  • Blue: Associated with trust, reliability, efficiency, logic, intelligence, strength, and honesty
  • Green: Represent freshness, growth, peace, and sustainability 
  • Black: Black is a powerful color that signifies control and authority. It is also associated with sophistication, mystery, and strength. 
  • White: It signifies simplicity, elegance, purity, cleanliness, premium, and new beginnings
  • Gray: It pays to focus on calmness, purity, innocence, and perfection 
  • Organe: Associated with adventure, optimism, and self-confidence. It is also associated with fun, affordability, and creativity 
  • Pink: This color represents calmness, beauty, feminism, and love

How To Select the Right Luxury Packaging Box Colors

Have you ever considered using an appropriate color for your luxury packaging box? Here are six things to keep in mind which help you to choose the best color for your consumer, brand, and products:

  • Think About Your Target Audience

You need to evaluate your targeted audience when choosing the colors. That’s because different colors convey additional messages to different groups of people. Some colors are more appealing to a specific group of people. 

For instance, if you have a broad customer base, you must use a universal blue color. You can also go with colors including black, white, and gray. 

On the other hand, if you are trying to target women or teenage girls, you should consider printing your luxury box packaging with pink colors. Opt for bright colors for printing your packaging if your customers are kids.

  • Never Forget Your Brand

The next big thing is to pay attention to your branding campaign while choosing packaging colors. Finally, come up with a few adjectives to translate your brand message. 

Let’s take an example for reference if you use the words “strong, established, and authorized” in your tagline. But first, you need to consider black color packaging! As discussed, black portrays strength, mystery, and authorization emotions. 

On the other hand, if you use the words like “fun and exciting,” consider using yellow and orange colors. Be wise while selecting packaging colors, as it displays your brand persona.

  • Consider Your Product

Product is the main thing when choosing packaging colors. Specific colors are used for particular products in different industries. For instance, green is commonly used in the medical field. Red is used in the food industry. And blue is used for high-energy foods or drinks. 

Cosmetic products should be encased in a box that is pink or blue. Blue is used for masculine products, and pink for feminine products. For electronic products, neutral colors like black, white, and gray are highly prevalent. Take an example of Apple product high end packaging! The white color of apple packaging makes it appear premium. 

  • Set Apart From Your Competition

You don’t want your products to blend on the shelf but stand out simply. Right? You can distinguish your products by choosing a different color for your packaging. As a result, to avoid having your product blend in with every other one in the store, be sure to perform some competitive research before selecting the colors for your package.

You also want it to be obvious what your product is and what it stands for. Take feminine cosmetics as an illustration. Even while the hue pink is always in style, choosing anything on the other end of the color spectrum, like black or blue, is probably not a good decision. Choose something like purple, red, or orange instead that is comparable but still distinctive enough to stand out.

Following the latest trends, you can set your brand apart from the competition. For example, Funko releases new images of a Disney movie, Guillermo del Toro’s Pinocchio. You can take inspiration from here and print your subscription or luxury packaging box with Disney-related colors. This small act can make your products stand out on retail shelves. 

  • Stick To Your Core Brand Colors

Experimenting with colors is great! But you have to maintain your color consistency and brand identity. If you change colors, a consumer should recognize your brand no matter what. For example, when Mazza came out with new bottle packaging, they maintained the traditional red and yellow color. So focus on maintaining consistency through tint and style. 

  • Consider Your Message

Another factor you need to consider when choosing your luxury packaging colors is your message. For example, if you are trying to convey to your consumers that you are working on sustainable products, then you should choose green packaging. Or if you are saying to consumers that your product is high-quality, then you should use purple packaging. 

Winding Up!

We hope this article gives you the information you need to select your packaging colors. Now, it’s time to start designing! But don’t just stop with colors, be creative while choosing the fonts and graphics for your branded packaging. All these factors will give your boxes a high-end appeal. 

What are you waiting for? Pick an appropriate color for your branding campaign and product preferences, and get ready to rule the competitive market.

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